Photo by Thomas Bormans

Task and To-Do Applications

The Digital Quicksand Most Creatives Sink In

The perfect task management system is like the perfect relationship—everyone wants it, few find it, and most of us bounce between options convinced something better awaits around the corner.

I’ve spent thousands of dollars on productivity tools. Years tweaking systems. Countless hours migrating data from one shiny new app to another. Each time believing: this is the solution that will transform my scattered brain into an organized powerhouse.

Sound familiar?

Let’s cut through the noise: your task manager isn’t failing you. You’re asking it to do something it was never designed for—make decisions about your life.

The Uncomfortable Truth

Most creatives don’t have a task management problem. They have a decision-making problem.

When interviewing successful entrepreneurs for my podcast, a pattern emerged: the most productive people weren’t those with the slickest systems. They were those who decided quickly, committed fully, and executed without second-guessing.

Their to-do lists weren’t prettier. They were shorter.

While you’re color-coding categories and designing intricate GTD workflows, they’re completing their third project of the day.

But you came for app recommendations, not a lecture on decisiveness. Fair enough. Let’s explore the tools—with the understanding that the best system is the one you’ll actually use consistently.

The Three Approaches to Task Management

Before diving into specific apps, understand that task management generally falls into three categories:

  1. List-based – Simple, linear lists of to-dos
  2. Project-based – Organized around larger objectives
  3. Time-based – Built around calendar blocking and schedules

Your cognitive style and creative workflow will determine which serves you best—not the app’s feature list.

For the Minimalist: Apple Reminders

The app that ships with your device has evolved from an afterthought into a legitimate contender.

Strengths:

When to use it: When your needs are straightforward and you value something that works without constant tinkering.

I know a bestselling author who manages his entire writing career with Reminders and Calendar. No elaborate systems. No complex workflows. Just basic lists he consistently completes.

Simple doesn’t mean simplistic.

For the Methodical: Things 3

Things 3 is the task management equivalent of an Aston Martin—beautiful, refined, and designed with intention.

Strengths:

When to use it: When you appreciate thoughtful design and want structure without overwhelming complexity.

What keeps me loyal to Things 3 after five years isn’t its features—it’s the deliberate absence of certain features. No infinite nested sub-tasks. No complex tagging systems. It’s opinionated software that gently enforces good habits.

For the Power User: OmniFocus

OmniFocus is professional-grade software for people whose responsibilities demand industrial-strength organization.

Strengths:

When to use it: When you manage complex projects with many moving parts, dependencies, and deadlines.

I tried OmniFocus three separate times and failed each time. The problem wasn’t the app—it was the mismatch with my needs. Be honest about whether you’re choosing a system that matches your actual workflow or one that simply makes you feel “professional.”

For the Visual Thinker: Todoist

Todoist strikes an elegant balance between power and simplicity, with a consistent interface across every platform imaginable.

Strengths:

When to use it: When you work across multiple platforms and value a consistent experience everywhere.

The karma system sounds gimmicky until you experience the quiet satisfaction of watching your score rise with completed tasks. We’re all seeking that next dopamine hit; might as well channel this tendency toward productivity.

The Myth of the Perfect System

Here’s what nobody selling productivity apps wants you to know: the perfect system doesn’t exist because your needs constantly evolve.

What works during a creative project falters during client work. What serves you well as a solo creator breaks under team demands. What functions smoothly during normal times buckles during crisis.

The greatest productivity gains come not from finding the perfect app, but from:

  1. Deciding on one system and sticking with it long enough to internalize it
  2. Regularly reviewing and refining that system as your needs change
  3. Trusting your system so your creative brain can focus on making, not managing

The Two-Minute Timer Technique

Want to cut through app paralysis? Try this:

  1. Set a timer for two minutes
  2. List every task weighing on your mind as quickly as possible
  3. When the timer ends, stop writing immediately

Now examine your list. These are your actual priorities—not the carefully curated “should do” items you put in your task manager to feel productive.

This quick brain dump often reveals more about your true priorities than weeks of meticulous system design. The answers were in your head all along—you just needed to bypass your internal editor.

Implementation Over Tools

Here’s a framework to make any task system work better, regardless of the app:

1. The Daily Three

2. The Weekly Reset

3. The Monthly Audit

Cross-Platform Considerations for Apple Users

If you work exclusively in the Apple ecosystem, native apps like Reminders and Things 3 offer integration advantages that streamline your workflow. But if you collaborate with Windows or Android users, consider these cross-platform options:

The Verdict: Which App Should You Choose?

After testing dozens of systems across a decade of creative work, my recommendation is simpler than you might expect:

But the more valuable advice is this: pick one and commit to it for at least three months. The specific app matters far less than your consistency in using it.

The Last Word

Your task manager isn’t a magic productivity solution. It’s just a tool—like a hammer or a paintbrush.

The best artists don’t obsess over their brushes. They paint. The best writers don’t fetishize their pens. They write. The best entrepreneurs don’t overthink their systems. They build.

So choose your tool. Learn it well. Then return to the work that actually matters.

Because the world doesn’t need more perfectly organized to-do lists. It needs what only you can create.